Trademarks are an important part of client company’s competitive edge. The Intellectual Property law in Vietnam has acknowledged the rights of companies and individuals to protect their trademark; encouraged such companies and individuals to establish IP rights and commercialize IP rights including trademark for their economic benefits.

It has been obvious that the protections of trademark have created significant value in intangible assets. Hence, the manufacturers of various products and service providers could establish and protect their identities and the identities of their products or services in the marketplace through the creation and protection of names, designs, logos, and explore strategies for protecting potentially valuable trademarks. Further, it is important to be ready to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement if any.

La Defense IP Department practice helps you protect these valuable intellectual assets through trademark registration, trademark oppositions, and other trademark protection resolutions in Vietnam.